An affiliate shopping portal for international consumers to discover the best merchandist in U.S. retail.
Creative direction, lead designer and UX/IA on behalf of Borderfree.
Foreign shoppers (particularly from Asia/EU territories) are flocking to purchase more affordable U.S. brands online from their native countries, yet they crave a more localized online shopping experience.
The U.S. retail market is also seeing a surge in increased demand & revenue in online international purchases, but are challenged with offering the right types of products to the right target international customers.
Design Borderfree’s first B2C geo-targeted affiliate shopping website, Port51. The site offers millions of shoppable products spanning women and mens apparel, accessories, jewelry, home goods, and other merchandise sold from our U.S. retail partners.
U.S. retailers (or merchants) are given dedicated store pages with localized, curated product listings and offers based on the customer’s geolocation.
Create a centralized portal for showcasing the best in country-specific promotional offers and sales & coupons from our U.S. retail partners on Port51.
Editorial and product listings pages for Ready-to-Wear items localized for Australian customers.
Digital store front page for a partnering U.S. retailer with product feeds.
Co-branded campaign targeting VISA South Korean customers.
Left: Multi-country co-branded campaign with American Express. Right: Participating U.S. retailer storefront during the campaign.
Partnered with our market research team to design a customer insights portal for gathering qualitative feedback through our Borderfree customer surveys. These insights led to designing more curated shopping experiences for that customer base (Port51, BoxHop).
I worked with marketing coordinators across dozens of retailers (examples include: Macy’s Bloomingdale’s, Saks, Neiman Marcus, William-Sonoma, etc.) to ensure their digital store fronts were appropriately branded.
Designed a best-in-class ecommerce UX and user interface for target consumers.
Customer account creation/acquisition for BF.
Increase customer engagement: measuring click-through rates, products added to cart, products added to wish lists, etc.
Increase and strengthen B2B partnerships with ecommerce retailers.
Sample annotated wireframes of Port51’s product listings page and merchant storefronts.
Sample annotated wireframes of Port51’s faceted navigational filters.
Port51 launched dozens of storefronts with popular U.S. retailers on a single international ecommerce site.
This led to new partnerships with several payment providers (VISA, AMEX) to collaborate on co-branded, holiday-themed, regional promotions aimed at mid-range and luxury foreign shoppers.