Creative direction for print and web media across the promotional products business.
The Custom Tie adaptive mobile site offered by Symmetry.
Led creative direction for KTP’s various promotional products websites. Sites offered personalized merchandise in various product types: including custom-apparel, watches, throw rugs, and pillows.
Led web development + UX design for desktop and adaptive mobile sites.
Design & develop a series of marketing websites with digital and print collateral, to promote KTP's custom-designed apparel collections for business end users.
The Custom Tie desktop website offered by Symmetry.
The Custom Watch desktop and mobile adaptive websites.
A product details page for personalizing watches on the The Custom Watch site.
Increase customer acquisition through site traffic inquiries and phone sales.
Presenting design samples and artwork prototypes on the various KTP online sites proved to be a successful model in driving leads, which resulted in KTP garnering quotes & subsequent sales and repeat customers.
Various custom-product sites were piloted from KTP during my tenure. The custom apparel site, Symmetry, continues to generate accolades within the promotional products industry for their best-in-class design and distribution services.